Just 20 minutes south of Playa del Carmen lies the hidden gem of Xpu Ha Beach—a slice of paradise in Mexico’s stunning Riviera Maya. Known for its soft white sand and mesmerizing Caribbean blues, Xpu Ha offers the perfect mix of relaxation and adventure. Spend your day paddleboarding or snorkeling in crystal-clear waters, then kick back with live music, fresh ceviche, and tropical drinks at one of the laid-back beach clubs.Whether you’re soaking up the sun, diving into adventure, or dancing to live beats, Xpu Ha serves up the ultimate beach day experience.
How To Get To Xpu-Ha
Getting to Xpu-Ha Beach from Playa del Carmen is simple and only takes about 20 minutes in a rental car. First, head south on Highway 307 until you reach kilometer 265. After passing the Pemex gas station, make a U-turn and you will see a Xpu Ha sign with a large parrot on the right. Turn down this road to the entrance gate.
You can also catch a colectivo (shared van) from the pick up point on Calle 1 Sur in front of the Chedraui in Playa del Carmen. Look for the van taxi marked Tulum. Upon boarding, just let the driver know you’re going to Xpu-Ha. Once dropped off, cross the highway, pay the entrance fee, and follow the path to the beach. Carry small pesos with you for your colectivo pass, which will cost between $35 and $50 pesos one way. The ride, as it is a shared taxi, takes 50 minutes from Playa del Carmen to Xpu-Ha.
Alternatively, taxis or private shuttles are convenient options for direct, no-hassle rides. However, you can expect to pay for the luxury of a private service, which will run between $150 to $200 USD. Be sure to arrange with your driver a return pick up time.
You Have Arrived.
Time For A Little Sun, Sand, and Sea!
As you travel down the gravel road from the highway, you’ll reach the entrance gate. Here, a fee of $100 MXN per person is required, which includes a bracelet for access. The good news? This amount can be credited toward food and drink at La Playa Xpu-Ha Beach Club. Be sure to keep your receipt and bracelets—when you leave, show them to the attendant for a possible refund. The amount you are reimbursed is based on how much you spent (usually $200 MXN per person) and how many bracelets you purchased.
Tip: Bring cash for the entrance fee at Xpu-Ha.
Beach Clubs at Xpu-Ha:
Which One’s Calling Your Name?
La Playa Xpu-Ha Beach Club
The perfect blend of good food and good times. Located just steps from the sparkling Caribbean, it’s where sun-soaked days and tropical vibes thrive. First, grab a shaded table on the sand and settle in. On the other hand, there are loungers and daybeds available for an additional cost. Regardless of which sandy spot you choose, relax, let the laid-back atmosphere and sea breeze do the rest.
Next, treat your taste buds—think fresh ceviche, flavorful tostadas, molcajetes overflowing with seafood, and icy beverages, all served beachside. From Thursday to Sunday, the energy rises with live music starting around 2:30 PM, making your afternoon even more memorable.
Plus, as mentioned above, the $100 MXN entrance fee can be applied toward your bill. With clean restrooms, showers, and a relaxed, well-kept setting, it’s easy to stay from morning till sunset. Whether you’re stopping by or spending the day, La Playa Xpu-Ha makes every moment count.
Xalmar Beach Club
Your go-to spot in Xpu-Ha for easy elegance by the sea. Open Tuesday to Sunday from 10 AM to 6 PM, this coastal escape offers upscale comforts and an excellent menu of regional and international dishes as well as innovative cocktails.
To start, entry is $600 MXN for adults, less for kids under 12—and the best part? It’s fully reimbursed toward food and drinks. So, you’re not just paying to enter—you’re prepaying for a day of indulgence.
Once inside, enjoy full access to our inviting setup: think plush lounge chairs, comfy poufs, sunbeds, tables, and more. Whether you’re soaking up the sun, sipping a cocktail, or enjoying a seaside lunch, you’ll have the perfect spot to relax.
Note that reservations are recommended, especially during peak holiday times, through WhatsApp at +52 984 980 0746. Xalmar Beach Club is the answer for those looking for a beach day upgrade.
Serenity Beach Club
A magical place where the only plan is to relax and soak up the Caribbean bliss. Open daily from 11 AM to 6 PM, this beachfront oasis offers cozy loungers, shaded beds, washrooms, showers, and towel service—all with a stellar view of the crystal-clear Caribbean.
For entry, adults pay $200 MXN, with $100 MXN credited toward food and drinks.This is an incredible value as your entrance fee also provides access to the property’s pool and restaurant. Once inside, you can indulge in fresh ceviche, shrimp tacos, burritos, nachos, and craft cocktails—all at reasonable prices.
Whether you’re lounging under a palapa or enjoying lunch with a sea view, Serenity Beach Club delivers easygoing vibes and warm hospitality from start to finish.
Water Activities Along The Beach
While Serenity Beach Club provides kayaks for a tranquil ride along the seashore, other tour and equipment operators are stationed at the beach. If you enjoy a good snorkel session, Xpu-Ha is an ideal spot to bring your own gear. When the water is more still, you can often see rays and schools of exotic fish.
Though, if you’d like to kick the day off on another level, try a high-speed jet ski outing. There’s nothing more exhilarating than zipping across clear blue waters with the breeze in your hair. Or rather, craving something more zen? Rent a paddleboard and glide over the calm shallows, taking in the vibrant sea life below.
When the wind picks up, it’s go-time for kite and wind surfers—Xpu-Ha’s steady breezes make it a favorite for riders of all skill levels. Whether you’re flying over the waves or floating peacefully along the reef, you’ll find the perfect dose of thrill or chill.
With gear rentals and instructors available right on the beach, embracing adventure is as simple as stepping into the warm Caribbean surf.
A day at Xpu-Ha in the heart of the Mexican Caribbean is all about embracing the moment, however you choose to spend it. Lounge beneath the palms with your toes in the sand, savor a chilled drink in front of the shimmering turquoise sea, or indulge in fresh, flavorful dishes that capture the taste of the coast. And if you’re seeking a unique quest, the sea is your playground. At Xpu-Ha, you choose how to enjoy your day—whether it’s pure relaxation, a splash of adventure, or a little of both.
Updated July 24, 2025
Playa del Carmen is one of the world’s top sunny leisure destinations. Due to its central location, it offers easy access to remarkable Riviera Maya highlights. Within an hour or so, you can dive the Mesoamerican Reef, swim in the turquoise waters of sunken limestone pools, and walk the sacred grounds of Mayan cities from the Classic period. Also nearby, enchanting islands await to be discovered and are just a short and scenic ferry ride away.
Of course, we’d love to keep you to ourselves in Playa del Carmen throughout the duration of your Mexican vacation. However, we admit it would be selfish to not encourage you to experience other divine destinations in this marvelous region.
For this reason, we’ve come up with the perfect combination beach vacation itinerary. This Playa del Carmen/Holbox guide allows you to savor time in two of North America’s most desirable tropical oases. While both locations offer divine seaside respite, each showcases a unique flavor all its own. In addition to a taste of the vibrant upscale air of Playa del Carmen, you’ll become enchanted by the simplistic allure of Holbox.
Arriving in the Riviera Maya
With a host of international flight options to choose from, Cancun International (CUN) is the preferred airport when visiting the Riviera Maya area. Located just 40 minutes north of Playa del Carmen, you can choose either taxi service, private van shuttle, or the ADO bus as the most economical transfer.
In Playa del Carmen, there are two bus stations— Alterna and Playa del Carmen, Q. Roo. While both are central (the first is on 20th Avenue & Calle 12, the latter is on 5th Avenue, the city’s principal dining and shopping district) you may need to hail a taxi depending on your property location and the number of suitcases you’re lugging.
A one-way bus ticket is $255 Mxn or about $13.75USD. However, if you’re traveling with a small group, a taxi or private van shuttle will get you to the doorstep of your destination much faster. You can expect to pay approximately $75-95 USD for a one-way trip via taxi or private van.
4 Days In Playa del Carmen
Day 1:
Beach Day – Soak Up The Sun Caribbean Style
Vacation mode is fully activated and you can’t wait to sink your toes into the sand. Lido Beach Club, between Calle 10 and 12, presents the quintessential Mexican Caribbean vibe. Relax on the shaded loungers, nosh on fresh seafood selections from its casual menu, and listen to live music sessions in the afternoons featuring the best local talent. Grab a fresh coconut to sip on and enjoy the Caribbean views.
If you’re looking for a seaside spot where you can park your own blanket and cooler of cold cervezas, Playa Shangri La on Calle 38 is a top public beach. Conveniently, there’s an OXXO corner store a few steps from the sand, where you can stock up on cold cervezas and snacks.
Alternatively, Punta Esmeralda beach is a little farther north, just past the round-a-bout on Calle 110. It’s a long trek, so catching a taxi or acquiring a bike for the day through Playa Bike Rentals is recommended. The 20-minute bike ride takes you down the tranquil north end of 5th Avenue. Along the way, you’ll pass several vibrant murals, which makes the easy-paced journey even more delightful.
After a day of exploring Playa del Carmen’s renowned coastline, you’ll be ready to sample the delectable flavors of the city’s superb gastronomy scene. For authentic Mexican, visit Axiote on Calle 34. This upscale eatery features traditional dishes with a contemporary twist. Combine a rich tortilla soup, or an order of duck tacos or cochinita pibil pizza with a top notch mezcal and you have a 100% Mexican dining experience.
Day 2:
Plunge Into The Nature Of A Pristine Ecological Park
The Riviera Maya boasts a long list of extraordinary parks, nature reserves, dive sites, and turquoise cenote swimming holes. Thus, when it comes time to pick a day trip, the choice can be overwhelming.
For an all-encompassing nature-lovers experience, complete with a dash of culture, our number one suggestion is a Xcaret Park. Situated just 7 minutes from Playa del Carmen, it is a stunning paradise for travelers of all ages. You’ll spot flamingos, tapirs, and macaws. Snorkel with manta rays and schools of tropical fish. Climb into a human-sized birdcage and feed the region’s most brightly colored winged creatures. Plus, there’s ample opportunity to witness some of the sacred ceremonies and learn the history of Mexico through Xcaret’s captivating nightly show.
For a more intimate encounter with nature, we love the less crowded Chikin Ha Park, about 20 minutes south of Playa del Carmen. For around $20 USD, you can spend the day riding bikes over jungle trails, rappelling into centuries-old caverns, zip lining over the jungle canopy, and cooling off in refreshing cenotes. You’ll also participate in a Mayan ritual dedicated to offering gratitude to earth. The tour lasts about 3 hours, but you are welcome to stay until the 6pm closing time if you like.
When in Mexico…tacos and tequila are an authentically delicious combination. El Fogon is one of Playa del Carmen’s best taco joints. For about a buck each, you can devour their popular tacos al pastor. Pastor is marinated pork, cooked all day on a flaming, rotating spit. Served with a sweet touch of pineapple, choose your topping and accompanying margarita for the ideal traditional Mexican meal.
Day 3:
Food Tour And Live Music
Photo by Eating with Carmen Food Tours
There’s no better way to get to know the heart of the city than by tasting its flavors and meeting the people who live and work in the community. Eating with Carmen Food Tours offers an immersion into the local cuisine and culture with a 3-hour walking tour. Sample authentic Mexican favorites such as tamales, empanadas, and you guessed it— tacos, in hidden gems around the city. In addition to the popular standard tour, the company also provides vegan or seafood tours on their list of experiences. Even more than a sensational culinary adventure, this is a great opportunity to mix with visitors and friendly locals alike.
After satisfying your tastebuds, there are a slew of lively places with musicians that will delight your ears. From Cuban bands at La Bodeguita del Medio to acoustic at Freaky Tiki Bar & Grill to salsa nights at Zenzi, there are plenty of live music options in town.
Day 4:
Sunrise Paddle Session, Souvenir Shopping And Off To Holbox
It’s a beach vacation sin to leave before witnessing one of Mother Nature’s most impressive spectacles. Although catching the sunrise anywhere is an incredible sight, seeing it paint the sky blue and orange over the Caribbean will leave you breathless.
Without a doubt, Aloha Paddleboard & Surf Club presents the best “front row seat” to this magnificent display. Not only do you get a healthy dose of Vitamin Sea, but this early morning paddle session will be another Playa del Carmen highlight you’ll remember forever.
Soon, you’ll be off to the enchanting island of Holbox. But before you leave the Riviera Maya, be sure to make time for a stroll along 5th Avenue. Lined with restaurants, pubs, boutique and brand name stores, this famous cobblestone street is Playa del Carmen’s main tourist hub. Here, you’ll discover silver merchants, tequila stores, and street vendors selling everything under the Mexican sun from hammocks to conch shells.
Next Stop: Holbox
Getting there
In similar fashion, taxis are available for the 1.25-hour drive for around $135USD. As well, you have the private van option starting at around $180USD. A third option is the ADO bus from the Playa del Carmen turística to Chiquilá station, which takes approximately 2.5 hours and costs $396MXN or $21.50USD. The ferry terminal to Holbox Island is a 5-minute walk from the in Chiquilá ADO bus station. Once at the terminal, a ticket to the magical island will cost you $330MXN one-way or $18USD. Ferries run every half hour during the day and the ride is a short 15 minutes.
Upon disembarking from the ferry from Chiquila, you’ll definitely notice the more rustic and laid-back charm of Holbox. You can either walk under 10 minutes from the ferry terminal to the water, where the downtown area is located. Dotting the coast with its jade-colored waters, are the best hotels on the island. You won’t find music-thumping all-inclusives on the island. Rather, there are magazine-worthy boutique hotels and thatched-roof bungalows sprawled across the powdery-soft sand.
Day 5:
Book a Bike or A Golf Cart
On land, there are no movie theaters, no traffic lights and basically no trace of cosmopolitan life. Instead, you’ll find endearing family-owned kitchens with a few plastic tables for patrons, dirt roads, and friendly locals willing to take you out on their boats for the day to explore the marine life of the absorbing Yum Balam Nature Reserve.
This slow pace is one of the main draws for tired and weary travelers. Holbox is an exotic getaway replete with hammocks for lazing in the water, golf carts for getting around, and aromas of lobster pizza in the air.
Famous for its lobster pizza, the island is littered with pizzerias. While most do well to provide a worthy fresh lobster pie experience, there is one that stands above all. The thin crusted, garlic-laden, cheesy lobster pizza at Roots is as delicious as they come. The atmosphere is also notable, encompassing the casual vibe of island life. Furnishings made out of tree stumps are surrounded by a lush garden. Even more, the staff is as warm as the tropical air.
If you’re visiting during the months of end of May to early September, reserve your spot for a Bioluminescence tour. This astounding phenomena is created by microscopic plankton that glow fluorescent blue in complete darkness when the water is stirred. You’ll be dazzled by this rare marvel, which only happens in a few places in the world.
Day 6:
Witness the Whale Sharks
The idea of swimming with sharks does sound intimidating, especially when these beasts can be as long as 12 meters! But anyone who has had the pleasure of gliding alongside these gentle giants of the sea, will declare you have nothing to fear.
Great Expectations
During the 4-6 hour magical marine encounter, you have the opportunity to see not only whale sharks, but dolphins, sea turtles, flamingos, and one of the most stunning secluded bays on the planet. All part of the unforgettable experience, the day begins with a search for the whale sharks. When the captain has caught sight of them, you have the awesome opportunity to get into the water with these massive and fascinating creatures.
Later, the captain stops for fresh fish (literally minutes from the sea) by pulling up alongside a fisherman, yes right in the middle of the sea. Then it’s on to the deserted island where you can go ashore and wade in the crystal clear waters. Meanwhile, the captain dices the fresh catch and drowns it in a heavenly citrusy sauce. This wholesome ceviche with its secret recipe sauce is an excellent climax to this memorable aquatic excursion.
Finally, on your last evening, you want to finish your Mexico vacation off with an extraordinary meal. Despite its rustic, boho feel, with modest wood tables set in the alabaster sand, Luuma presents an anything but simple dining experience.
Opposite to the stunning hotel, Casa las Tortugas, which has been featured in such publications as Vanity Fair, The New York Times, as well as Travel and Leisure, sits this exotic, culinary paradise. Sip on crafted cocktails and nibble on thoughtfully curated dishes including stoned baked whole fish or pork belly served with corn and leek in a demi-glace.
Photo by Luuma Holbox
Day 7:
Breakfast And Back To The Airport
For one final meal before you leave this island paradise, Las Panchas is THE prime spot for an authentic, Mexican breakfast. Don’t let the plastic tables and chairs deter you, it’s a longtime local favorite. The empanadas, stuffed with various choices of filling from shark to manta ray to cheese, are a must try. Centrally located, the humble, open-air diner is just a short walk to the ferry terminal.
Photo by Las Panchas
Although this is adios for now, we hope that this 7-day itinerary is a helpful guide when planning an outstanding beach vacation you’ll forever remember. Our hospitality team has recommended this combination trip many times over the years as it’s always a hit. If you can make it happen, you too will leave enamored with these beloved seaside gems.
When looking for things to do in Playa del Carmen, there are plenty of popular attractions that offer unforgettable experiences. Of course, there are the legendary Xcaret Experiencias parks and tours, which guarantee good times and unique nature encounters. Not to mention the astounding excursions to local cenotes and Mayan archeological sites. But if this isn’t your first Riviera Maya rodeo, chances are you’ve already been dazzled by the big adventure parks and ancient cities. For this reason, we’re exposing a list of secret gems right within Playa del Carmen’s city limits. You don’t have to go far for a wow-factor when you vacation in this seaside paradise.
El Jardin de Marieta
If you’re not consciously looking out for the Jardin de Marieta you may sadly miss this jewel. After all, it’s easy to get swept up by the bustle of 5th Avenue. But this little sweet spot situated between Calle 6 and 8, is an endearing gem worthy of your attention. Displaying works by Gastón Charó and other featured artists, the gallery showcases an alluring exhibit of thought-provoking pieces.
Once through the arched entrance, the whimsical setting transports you inside the mind of an artist. Sculptures and vibrant canvases sit amongst lush foliage within the exterior art garden. Following the stone path, you’ll enter the main gallery adorned with a vibrant mix of oil and acrylics, as well as exquisite carvings and photos. You’ll appreciate the masterpiece both in the works of art and the stunning setting.
Super Carnes HC de Monterrey
This casual eatery is hidden away on Calle 1 Sur in between 20th and 25th Avenue. Super Carnes offers fresh, grilled flank steak so tender, no knife is needed. It’s a mystery whether the secret is in their marinade, their perfect cuts, or their special salsa. Whatever it is, they are the grill masters. The carne asada is like butter and it’s about $30 USD to feed a hungry family of five, including all the sides.
Call for take-out and grill it yourself, or pick it up fresh off the grill, which is convenient, especially when you’re on vacation. The carne asada is served by the kilo (1kg per family is usually enough.) Keep in mind, to assemble the most delish steak tacos, you’ll need to add salsa, guacamole, warm tortillas, and a grilled onion to the order. Just can’t say enough about this simple, yet mouth-watering meal— a perfect conclusion to a beach day in Playa del Carmen.
Murals
If you’re looking for a unique way to pass the day, rent some bicycles and head down to the quieter north end of Playa del Carmen. Just past CTM Avenue, you’ll fall in love with quaint eateries and remarkable murals that add a splash of color to your unofficial city tour. Stop for a passionfruit lemonade at Que Huevos on the corner of Calle 48 and 5th to quench your thirst. Ride on to admire the street art that continues north to Calle Pintores. It’s an ideal route by bike as this part of 5th Avenue has very little traffic. Go at an easy pace to take time to appreciate the remarkable details in the graffiti art.
Punta Esmeralda
Photo By @matisse.rm via Instagram
Due to Playa del Carmen’s prime position along the coast of Mexico’s Caribbean, it draws sunseekers and beach bums from around the world. Since it’s one big stretch of white sand, the beach town offers plenty of ocean view lodgings and beach clubs to choose from. However, if you’re looking for a more peaceful beach experience, with more space to spread your blanket, Punta Esmeralda is a secluded paradise.
Few visitors are aware of this treasure as it’s located on the city’s far north end. With this in mind, this beach is naturally the next best stop after viewing the city’s murals. Continuing on 5th Avenue, you’ll eventually come to the Punta Esmeralda beach access sign at Calle 110. If you’ve rented bikes, you’ll need to secure them here while you enjoy a memorable beach day. But a 5-minute taxi from downtown Playa del Carmen is also an option.
This beach is unique because it boasts a coastal, freshwater cenote. A deep hole a few meters from the sea’s shore connects to the Yucatan Peninsula’s underground river system. As a result, a crystal clear, natural swimming pool has formed on the beach. The cool, shallow waters are ideal for younger children, plus there’s also a playground structure to add to the fun.
On a side note, there are bathroom facilities and limited umbrella rentals, which come in handy as there’s not an excess of shade. Since parking is free and it is a public beach, it’s popular with the locals and can get crowded on the weekends. If possible, try to plan your sunbathing and Caribbean swim session on a weekday.
Alux
Dinner in an underground cave is a once-in-a-lifetime experience. How often can you enjoy a glass of wine in a candle-lit cavern dripping with centuries-old stalactites? At Alux, (pronounced Aloosh) it’s all part of the dining experience. The atmosphere is serene, with small pools of cenote water, soft music, and chandeliers. Alternatively, it can be one of the coolest field trips if you’re traveling with children.
The impressive underground restaurant and lounge is as vast as it is spectacular. Featuring a main dining room, a wine cellar, several cavern pockets set with private tables, as well as a cocktail lounge, it is a must-see. It can be an incredible grand finale to your week in Playa del Carmen or a mid-stay evening out for cocktails. In addition, the otherworldly setting makes for a sublime wedding banquet venue.
Lunada by Bric
Last but not least, if you’re looking for an accommodation gem for 4, the expansive Lunada development has much to offer. One highlight is its ideal location— just far enough from the busyness of the city’s famed 5th Avenue, yet still an easy walk to superb dining options and the beach. As well, the sprawling condo-hotel boasts an outstanding communal roof terrace with multiple jacuzzis, wet bars, and inviting pools.
Besides being a favorable distance to nearby beaches, you’ll love exploring the area’s incredible shops and cafes. After basking in the sun for the day at Martina Beach Club, sample the brick-oven pizzas at Salento on CTM. For brunch, try a nutrient-packed breakfast bowl at Aloha Raw Bar across the street. Plus, if you’d like to sample fresh produce and local flavors, there are markets and tacos stands conveniently located along Calle 38.
No matter where you choose to stay, our hospitality ambassadors are the perfect go-to resource for a Playa del Carmen vacation. What’s more, you’ll find a wealth of information on the Bric Vacation Rental travel blog page. Filled with Playa del Carmen tips and guides you’ll discover the city’s best-kept secrets and most enticing attractions. Happy exploring!